Write Your Own Publicity

It’s great publicity to be quoted in articles, but it’s also very effective to be the expert author of articles. Many small publications that reach your target audience don’t have a lot of money to pay writers, but they might be willing to publish an article by you with a tag line at the end telling readers how to reach you. In fact, many publications are begging for such content.

Publicity guru Joan Stewart addresses this issue on her blog at http://publicityhound.net/?p=553.

My advice: if you are not a writer, hire a pro to ghostwrite these pieces for you. It’s worth the investment. Also, when you pitch articles to publications, let the editors know you will be using a professional writer—it will make their job easier and they’ll be more inclined to use your submissions on a regular basis.

Best,
Jacquelyn Lynn