Jacquelyn Lynn - Online Consumer Advice and Commentary

Jacquelyn Lynn is a business writer whose dynamic books and insightful articles have been helping business owners and managers work smarter and more profitably for more than two decades. She is the author of Entrepreneur’s Almanac, Online Shopper’s Survival Guide and co-author of Make Big Profits on eBay, as well as a regular contributor to Entrepreneur magazine. For more information and for the link to her business blog, visit www.jacquelynlynn.com.

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Location: Central Florida

Monday, July 24, 2006

A new e-mail phishing scam

Consumers must be getting smarter about not clicking on links in unsolicited e-mails because at least one scammer is changing tactics. Instead of asking you to click on a link and enter personal information, the e-mail tells you there is a problem with your account and asks you to call a telephone number. When you call the number, you are asked by a recording to enter your account number.

A red flag is that the recording does not mention a bank name.

If you get an e-mail that asks you to call a bank or credit card company, DO NOT call the number in the e-mail. Banks and credit card companies do not send e-mails asking you to call them; if they need information from you, they have your number—they’ll call you. But if you feel compelled to verify that nothing is wrong with your account, take a moment to look up the bank’s telephone number in your files (it should be on every statement you receive) and call a number you know is legitimate.

Jacquelyn Lynn


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